April 2016

Four CGI Project–Planning Tips

Pre-production for a computer-generated image (CGI) is not unlike that of a photo shoot. Many of the steps are, in fact, the same. There are, however, a few differences to consider in order to make sure your project goes through our process smoothly and meets your timetable and expectations. This will help us help you! Define Your Project Goals We should all have a solid understanding of the projects expectations and use. Some important things to ask yourself are: Who is the viewer? Who is your audience? Consumer or B2B? Is this a product image or for a branding piece? Does the product line have an established look to follow? What are your competitors doing in this market? What would you like the image to accomplish? What story do you want to tell? A few other things to start considering at this point are the deadline and your budget—more on those in a moment. The answers to these questions help the PIX-US team start your project in the right direction. Resources and Inspiration Next, we’ll want to talk about assets you may have on hand, such as CAD files, drawings or photos, and other product information. We would love to hear about inspiration for this image, see colors that tie to the brand, or take a look at photos your team has gathered. These are all very helpful to us. Production Values We can talk about production for CGI in the same way we do for commercials. Every image needs to be well-executed, and sometimes simple is better. At other times you may need to pull out all the stops. Planning where to spend your imaging budget and understanding your expectations helps you get the most for your investment and gives us a clear path to succeeding on your project. We want to help you spend wisely. There are many reasons to choose CGI over traditional photography—the location can be anywhere, there’s less of a need for shipping product or renting props, and we can create images for your marketing even when there’s no product available. Later on, we can come back to the set and have everything still...

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