Planning a Visualizer: The First Steps

Before we even get to designing what it looks like, there are many factors that go into place when creating a visualizer. Of course we want your visualizer to pack a punch and truly impress your audience, but there are quite a few things to consider first. A visualizer is not a one-size- fits-all situation, it truly needs to be customized to your exact needs and specifications.

The biggest things to consider when starting a visualizer is the customer and what is going to work well for them. How will we implement this visualizer in a way that is convenient and beneficial to the end user? 

This is already information you know and use in your everyday marketing decisions:
-Who is your target demographic and what appeals to them?
-Where are the pain points in the current user’s experience? 

We also need to take into account the existing website and its limitations, sometimes what we want the end product to be wont work simply because of the websites capabilities. It is better to have a functioning visualizer than one that never loads. 

Obviously the customer is top of mind for you always and its important for us to understand the ins and outs of what we have to work with to best make decisions that will benefit your company and product! 

Another thing we like to discuss is project goals, priorities, and measurements of success. We keep these crucial factors in mind throughout the project to ensure what we are creating will in fact check those boxes for you. 

Our end goal is for you to be successful, we do our best to do the heavy lifting before the visualizer even begins that way outside of some minor tweaking, we aren’t having to re-work and repair things after the fact.

If creating a visualizer has been on your bucket list but you’re unsure of where to start, let us know! We can jump on a call and go over some of these things in more detail to help you figure out if this is a good move for your business.