Author: Mark Wagoner

Are you a priority with your current image vendor?

[vc_row][vc_column][vc_column_text] After attending the IBS and KBIS shows in Las Vegas recently, a recurring theme caught our attention. Many professionals expressed common frustrations with their current CGI vendors – missed deadlines, subpar quality, a lack of adherence to direction, incomplete image submissions, and a perceived lack of project prioritization. It's disheartening to learn that our industry isn't consistently meeting the high standards these exceptional companies are accustomed to. PIX-US is different. While we won't claim to be immune to occasional hiccups, on either end, we commit to proactive communication, helping you plan for project timelines, and dedicating our efforts to ensuring your success. Here are a few steps we take to make sure your project goes smoothly: [/vc_column_text][vc_empty_space][vc_single_image image="8632" img_size="large" alignment="center"][vc_empty_space][vc_column_text] Planning This is when we really get to sit down with you and go over your goals, timeline, and details of the project. Usually we try to collect as much information as possible to get us a good head start. This often looks like collecting models or planning for model creation, going over/ creating moodboards and design boards, and making sure everyone is on the same page when it comes to the project overall. We have talked about this a little more in depth in past newsletters -What you need to know about Pre-Production -Creating CGI: The Steps We take If you want to dig in a little more. [/vc_column_text][vc_empty_space][vc_single_image image="8635" img_size="large" alignment="center"][vc_empty_space][vc_column_text] Communication During the course of a project there are of course going to be things that come up. Whether this is basic product questions or an issue that we need to collaborate on to solve. As mentioned above we work hard to be as proactive as possible when it comes to communication, this means we may need to check in and get your approval before moving forward with certain steps in the project. We do this to ensure we are portraying your product accurately and with the proper implementation. This is where we need the most cooperation from our clients, and usually the step that makes or breaks the deadline. You know your product best, so your guidance is essential in getting the accurate and timely outcome...

Why you should be adding detail images to your next project

When creating a shot list it’s important to think through different types of imagery. You need to consider the end use to determine the best path forward. In a single project we can have animations, hero images, vignettes, details, silos and more. Detail images don’t make the list as often as they should. They’re simple but make a huge impact for consumers. ...

Showcasing Different Types of Aspirational Images

[vc_row][vc_column][vc_column_text]These aspirational images are basically just places we wish we could add to our travel bucket list (but can't, since it's all CGI). Which of these places would you most like to visit? I don't think we can choose. [/vc_column_text][vc_empty_space][vc_column_text]Beautiful Scenery[/vc_column_text][vc_column_text]These images are where we would have our digital beverage of choice and just soak in the beautiful scenery.[/vc_column_text][vc_empty_space][vc_single_image image="8589" img_size="large" alignment="center"][vc_empty_space][vc_column_text] Deluxe Vacation Rental [/vc_column_text][vc_column_text]These images are where we would gather up our friends and family and stay for a fancy vacation. [/vc_column_text][vc_empty_space][vc_single_image image="8591" img_size="large" alignment="center"][vc_empty_space][vc_single_image image="8592" img_size="large" alignment="center"][vc_empty_space][vc_column_text]Aspirational images are so much fun to create and showcase the beauty of your product. While we know these images are not always the most "practical" it sure makes us dream, which makes us think your clients probably do the same thing! Email us and we can start creating beautiful images like these for you and your product![/vc_column_text][/vc_column][/vc_row] ...

Unique Product Images

[vc_row][vc_column][vc_empty_space][vc_column_text]CGI is great for creating photo-realistic images and it has a certain flexibility that is hard to find elsewhere. As you have seen a majority of what we create consists of room scenes, vignettes, and product silos. But as we have mentioned many times our process is completely customizable so we can easily adjust what we are creating based on our clients needs. And sometimes we get projects that are outside of room scenes and silos.[/vc_column_text][vc_empty_space][vc_column_text]The "Informative" Images How do you show off all of the information of your product through an image? While room scenes are great at showing how a product will look in a space it doesn’t always show the “why”- why your product will work better. This can be difficult to create through traditional methods especially if you don’t have an active work site where these products are being installed. And even then sometimes the part of the product you want to showcase is something the client wouldn’t be able to see even then.[/vc_column_text][vc_empty_space][vc_single_image image="8582" img_size="large" alignment="center"][vc_empty_space][vc_column_text]With 3D models of your product we can take the product apart, literally, and show every aspect of your product inside and out. This is not only extremely informative but gives you the ability to be transparent about what your product has to offer (see what we did there?). This is always such a unique take on images and shows off the information in a beautiful way![/vc_column_text][vc_empty_space][vc_single_image image="8583" img_size="large" alignment="center"][vc_empty_space][vc_column_text]The “Creative” Images Another unique image type we don’t get to create very often is the “creative” image. That is honestly a silly way to describe them because all images we produce are creative but these are the more editorial images, the ones that might go on the front of a magazine or an eye-catching ad.[/vc_column_text][vc_empty_space][vc_single_image image="8584" img_size="large" alignment="center"][vc_empty_space][vc_column_text]These images are all about aesthetics, they may not show your product in a realistic setting but they are beautiful and could be hung as artwork in the office. But just like our traditional room scenes these images are still photo-realistic and showcase a product beautifully. [/vc_column_text][vc_empty_space][vc_single_image image="8585" img_size="large" alignment="center"][vc_empty_space][vc_column_text] While we truly love everything that...

Hero Images

When you look at your website do you have a “hero image”? Do you have that image that makes you stop and admire your product? Our goal with is just that - to make your product heroic....