Author: Mark Wagoner

Tips and Tricks of the Trade: Time of Day

[vc_row][vc_column][vc_column_text] Surprise! We were going to stop at just two parts, but we have so many tips and tricks that we thought we would keep it going and add another one! We discussed seasons and location and how they can add interest to an image. Showcasing your product in a different environment just gives your customer a little more information about your product than a traditional studio image. Something else that can accomplish this is using different types of lighting. Using different times of day is an awesome way to show what your product looks like in different types of light and gives you a stand-out image! Creating interesting images is what we do! Let us know when you want to get started, give us a call. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] How you can use these images: Something we have had a few clients do is use these side by side with bright sunny day image- it’s the best of both worlds. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_gallery type="image_grid" images="8219,8204,8205,8206,8207,8208,8210" img_size="full"][/vc_column][/vc_row] ...

Tips and Tricks of the Trade: Part Two

[vc_row][vc_column][vc_column_text] As we mentioned in last week’s newsletter, seasons are one of the most underutilized story telling tools (if you missed that newsletter click here to read that post). Today we wanted to talk about a more commonly used tool, and the one we recommend the most: Location. We all know that location is everything, and it is important to keep in mind when creating a marketing image. Much like utilizing seasons, location can give your image a “wow factor” as well as helping your client relate to the image and ultimately the product. And with CGI the possibilities are nearly endless, all from the comfort of your office. Which means there’s no big budget for travel, no searching for shoot locations, and no uncomfortable small talk with the flight attendant. No matter where your customer is located we can help you (and your product) reach them. These tools are just the tip of the iceberg when it comes to creating beautiful images. Call us today to learn more about the PIX-US process and what it takes to get started. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_gallery type="image_grid" images="8172,8176,8178,8173,8175,8193,8171,8194,8195" img_size="full"][/vc_column][/vc_row] ...

Tips and Tricks of the Trade: Part One

[vc_row][vc_column][vc_column_text] One of our biggest goals as a company is to help our clients tell a story with their images, helping them showcase the best aspects of their product(s) and showing the end consumer why this is the product for them. Creating photo realistic images with thoughtful composition and beautiful lighting is the first way we bring these images to life, but we have so many other tips and tricks to help us get a dynamic finished product. We think that one of the most under-utilized tools in marketing is seasons. While this isn’t a wildly new concept, it is an amazing to way to give your image(s) a bit of an edge over the traditional bright summer day image. This is one of many perks of using CGI- we don’t have to wait for the seasons to physically change! And if you are located in North Carolina like us then you know predictable weather is not a real thing. But don’t worry we will talk about location next week.We have created images in quite literally every season so if you have one in mind for your next project and don’t want to wait for the actual season to roll around then give us a call, we will get our weather machine started. And watch out for next week’s newsletter about locations! [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_gallery type="image_grid" images="8151,8154,8150,8155,8156,8165,8158" img_size="full" onclick="img_link_large" custom_links_target="_blank"][/vc_column][/vc_row] ...

The Value of a Vignette

[vc_row][vc_column][vc_column_text] Let’s have a quick chat about room scenes and vignettes. While room scenes are our ULTIMATE favorite to create we want to talk about what vignettes can bring to the table when used in combination with room scenes. Because they may be more important than you realize. Of course each of these on their own are super effective, but when they are put together, man talk about a dream team! [/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image="8125" img_size="large"][/vc_column][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Not only are vignettes beautiful, they are a wonderful way to showcase your product. Sometimes customers want to get up close and personal with their potential purchase. And this is the perfect way to showcase things that may not be fully appreciated in a room scene. Things like the texture and the small details that truly make that product unique. But really there is much more to a vignette than the crop of your image, we have techniques to showcase your product in a way that give your customer more detail while maintaining a beautiful photorealistic image. This includes things like: [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] -Camera placement and framing that can give a greater impact of color and depth of materials -Adding appropriate props that give your customer a reference for the size and scale of the product -Raking the light across the product to show what the reflections and details will look like in different lighting scenarios [/vc_column_text][/vc_column][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_single_image image="8128" img_size="full"][/vc_column][vc_column width="1/2"][vc_single_image image="8127" img_size="large" alignment="right"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text] While room scenes give a context for how a product will fit into a space vignettes might be the addition to your marketing campaign that you didn’t know you were missing. And don’t worry this doesn’t just apply to new projects, if you have created a room scene with us and want to go back and add on a vignette we can do that no problem (and we don’t have to rebuild a set). [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image="8141" img_size="medium" alignment="center"][/vc_column][/vc_row] ...

A Brief History: The American Home

[vc_row][vc_column][vc_single_image image="8109" img_size="large" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] To say that the 1930s and 40s were a tumultuous time would be an understatement. One of the most notable events of course being World War II and the impact it had on the job market, housing shortage and baby boom. This had a major effect on the way average Americans lived. Right before this disastrous decade America was going through “the roaring twenties” and Art Deco was the biggest design movement in the world. Design and architecture was geometric, angular, and dramatic. With bold color schemes of black and gold, and inspirations from many different art movements and time periods. Once the stock market crashed in 1929 this movement was greatly subdued. New materials arrived and a less extravagant form of the style called Streamline Moderne appeared. This focused more on smooth, polished surfaces and curving forms. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image="8113" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] During the war there were supply shortages and rationing, so materials that were commonly used in homes (or supplies that were typically used to make those items) were difficult to come by. This included things like leather, rubber, gasoline, fuel oil, coal, nylon, silk, etc. Essentially all new production was halted, which would eventually lead to the introduction of new materials like linoleum, plastic, and fiberglass. Because there was a major housing shortage, homes were being built as fast as possible, meaning that many of these houses were smaller than today’s average home (around 1000 sq feet). This meant that the materials being used in the house needed to be as inexpensive, efficient, and easy to clean- polio was still a concern at this time. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image="8116" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] After the war ended the country was focused on rebuilding and looking towards a brighter future so it’s no surprise that patriotic palettes and bright sunny colors became so popular. This style movement eventually became known as Mid-century Modern, open floor plans and new appliances like refrigerators, freezers and dishwashers placed a new emphasis on the efficiency and practicality of a home in addition to its décor. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image="8057" img_size="full" alignment="center"][/vc_column][/vc_row] ...

A Brief History: High Tech

[vc_row][vc_column][vc_single_image image="8056" img_size="full" add_caption="yes" alignment="center"][vc_row_inner][vc_column_inner][vc_empty_space height="45px"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] “Industrial” and “Minimalism” are movements we have come to know and love, especially when it comes to interior design and architecture. But these trends are no where close to being new. Like many other industries the world of design has a way of taking inspiration from the generations before. Unlike like leg warmers and spandex some trends from this time period are a little more appealing than others. High-Tech was a popular design trend in the late 70s and early 80s. Practicality was the name of the game, it was all about smooth and bright textures, and showcasing the functionality of a space. Using materials like metal, glass, and concrete, spaces were meant to feel open and light. And when it came to decor and furniture no frills or flounce was allowed, no extras at all really unless it was pipes, air ducts, valves, beams… pretty much anything that would showcase just how functional the space really is. This design trend didn’t last long (less than 15 years) and was eventually abandoned in favor of more extravagant trends. That is until recent years, there has been a resurgence of this “industrial loft” appearance with large glass windows and open spaces, not only in commercial and office settings but in residential as well. Of course there is a lot more to this design trend so if you are interested in reading more have a look at some of these links: The New York Times: What became of High-Tech?What Are the Main Features of High-Tech? ...

Our Votes for Pantone Color of the Year 2021

[vc_row][vc_column][vc_column_text] Believe it or not it is that time of year again, that’s right it is time to vote for the next Pantone Color of the Year. As per usual Pantone released a Spring and Summer New York Fashion Week color pallet. And in years past the next color of the year was somewhere hiding in that pallet. Last year we took a group poll here at the studio and had everyone place their metaphorical bets on what color would be next. It is safe to say that none of us were even close to being correct last year. Although Flame Scarlett may have been a more appropriate color for this year, the color of the year for 2020 was decided to be Classic Blue: “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.” I think they really missed the mark, but to be fair we all did. Looking back, other than the more than unfortunate turn of events from this year, we were very surprised that Pantone chose Classic Blue, given that two years prior they chose Ultra Violet. Between the similarity of the two colors and the overall simplicity of the decision, this to say the least, wasn’t our favorite of the options. So without further ado here are this years contenders: [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image="7915" img_size="full"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Our Guesses: Stewart’s Guess: Raspberry SorbetReason: It makes him think of Prince’s Raspberry Beret. Eileen’s Guess: Raspberry SorbetReason: Pantone has chosen vibrant color in the past and it seems to be a “peppy” color for the new year. Mackenzie’s Guess: MarigoldReason: It is bright, cheerful, and different enough from the past years colors. Mia’s Pick: Ash GreenReason: This color has a nice soothing/ calming effect and it is very similar to her favorite ice cream flavors, mint chocolate chip and pistachio. Jolene’s Guess: Marigold or IlluminatingReason: Pantone hasn’t done a true orange or yellow in a decade. Alison’s Guess: MintReason: Pantone describes it as a color that refreshes and restores, we need both in 2021 Mark’s Guess: French BlueReason: It is a calming color...

Amazing Virtual Tours That Will Keep You Busy During Quarantine.

Now is the time to explore! Well, virtually of course. Technology is truly an amazing thing, and in times like these we really get to experience the true extent of its capabilities. We know that everyone is staying home and doing all they can to help prevent the spread of Covid- 19. So we wanted to help ease the quarantine blues by sharing with you our favorite virtual tours! 5. 11 Incredible Views from the top: https://artsandculture.google.com/story/11-incredible-views-from-the-top%C2%A0/8QIS37cd1O4SJA From the top of the Eiffel Tower to the Guggenheim this tour shows unexpected parts of the world with a beautiful view! 4. 8 Photos From Space That Will Rock Your World: https://artsandculture.google.com/story/8-photos-from-space-that-will-rock-your-world/0QLyZrtnt4d2Iw Although this isn’t exactly your run of the mill virtual tour it is still fascinating to see historic images like the surface of Mars, distant galaxies taken by the Hubble, or Hollywood’s greatest production, the moon landing. (just kidding) 3. 6 Iconic Indian Stone Monuments: https://artsandculture.google.com/story/MQXh8gzRvUtxSw Travel to India and see arguably one of the most iconic pieces of architecture, the Taj Mahal, and many other amazing Monuments. 2. National Gallery of Ireland’s Exhibition “Murillo: The Prodigal Son Restored” https://www.nationalgallery.ie/art-and-artists/exhibitions/murillo-prodigal-son-restored This virtual tour was done by our friends at PinPoint Visualisation in London! They build the VR engine that helps you get an up close and personal look at this awesome exhibit. 1. The palace of Versaille https://artsandculture.google.com/project/versailles This tour is pretty amazing. Not only, on the website can you read about secrets of the palace and view the amazing art work, you can use your VR headset to tour the palace. This is an amazing example of the possibilities of technology, if you want a little more insight on how this was made possible here is a video about the creation of the virtual tour (https://youtu.be/DkCt6-p9WSw) Honorable mentions: A look into Frida Kahlo’s Diary. https://artsandculture.google.com/exhibit/a-peek-at-frida-kahlo-s-diary/sAKymDksayhmJA San Diego Zoo Live Cams: https://kids.sandiegozoo.org/videos Anything on Google Arts and Culture https://artsandculture.google.com ...