Tips and Tricks of the Trade: Time of Day
[vc_row][vc_column][vc_column_text] Surprise! We were going to stop at just two parts, but we have so many tips and tricks that we...
Blog
Tips and Tricks of the Trade: Part Two
[vc_row][vc_column][vc_column_text] As we mentioned in last week’s newsletter, seasons are one of the most underutilized story telling tools (if you missed...
Tips and Tricks of the Trade: Part One
[vc_row][vc_column][vc_column_text] One of our biggest goals as a company is to help our clients tell a story with their images, helping...
The Value of a Vignette
[vc_row][vc_column][vc_column_text] Let’s have a quick chat about room scenes and vignettes. While room scenes are our ULTIMATE favorite to create we...
A Brief History: The American Home
[vc_row][vc_column][vc_single_image image="8109" img_size="large" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] To say that the 1930s and 40s were a tumultuous time would be an understatement. One of...
A Brief History: High Tech
[vc_row][vc_column][vc_single_image image="8056" img_size="full" add_caption="yes" alignment="center"][vc_row_inner][vc_column_inner][vc_empty_space height="45px"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] “Industrial” and “Minimalism” are movements we have come to know and love, especially when it...
Our Votes for Pantone Color of the Year 2021
[vc_row][vc_column][vc_column_text] Believe it or not it is that time of year again, that’s right it is time to vote for the...
Amazing Virtual Tours That Will Keep You Busy During Quarantine.
Now is the time to explore! Well, virtually of course. Technology is truly an amazing thing, and in times like these...
The Importance of Light
Lighting can make or break an image. On the surface that seems to be a pretty straight forward concept but when we expand on the idea there is much more to it.
Recently, we came across this article about Dan O’Brien who is an artist that worked on the lighting for the movie “Spies in Disguise”. He showed before and after examples of his work and how it changed the scene. It was a truly awesome way of showcasing how important good lighting is, and although these are in reference to his work with an animated movie this same concept can be applied to many art forms.
Our team tends to use a wide variety of lighting techniques depending on the product we are showcasing, the scene itself, and the feeling our client would like to evoke. But there are many other pieces that must come together to make a scene work, like design, propping, and camera angle. With the right combination of these we can create a feeling that will be cohesive and further emphasize our client’s product.
Here are a few examples from our image library.
Classic Blue: Pantone’s Color of the Year 2020
These were our thoughts, what are yours? Did Pantone play it too safe or do you think Classic Blue is...