Our Votes for Pantone Color of the Year 2021

[vc_row][vc_column][vc_column_text] Believe it or not it is that time of year again, that’s right it is time to vote for the next Pantone Color of the Year. As per usual Pantone released a Spring and Summer New York Fashion Week color pallet. And in years past the next color of the year was somewhere hiding in that pallet. Last year we took a group poll here at the studio and had everyone place their metaphorical bets on what color would be next. It is safe to say that none of us were even close to being correct last year. Although Flame Scarlett may have been a more appropriate color for this year, the color of the year for 2020 was decided to be Classic Blue: “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.” I think they really missed the mark, but to be fair we all did. Looking back, other than the more than unfortunate turn of events from this year, we were very surprised that Pantone chose Classic Blue, given that two years prior they chose Ultra Violet. Between the similarity of the two colors and the overall simplicity of the decision, this to say the least, wasn’t our favorite of the options. So without further ado here are this years contenders: [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image="7915" img_size="full"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Our Guesses: Stewart’s Guess: Raspberry SorbetReason: It makes him think of Prince’s Raspberry Beret. Eileen’s Guess: Raspberry SorbetReason: Pantone has chosen vibrant color in the past and it seems to be a “peppy” color for the new year. Mackenzie’s Guess: MarigoldReason: It is bright, cheerful, and different enough from the past years colors. Mia’s Pick: Ash GreenReason: This color has a nice soothing/ calming effect and it is very similar to her favorite ice cream flavors, mint chocolate chip and pistachio. Jolene’s Guess: Marigold or IlluminatingReason: Pantone hasn’t done a true orange or yellow in a decade. Alison’s Guess: MintReason: Pantone describes it as a color that refreshes and restores, we need both in 2021 Mark’s Guess: French BlueReason: It is a calming color...

Amazing Virtual Tours That Will Keep You Busy During Quarantine.

Now is the time to explore! Well, virtually of course. Technology is truly an amazing thing, and in times like these we really get to experience the true extent of its capabilities. We know that everyone is staying home and doing all they can to help prevent the spread of Covid- 19. So we wanted to help ease the quarantine blues by sharing with you our favorite virtual tours! 5. 11 Incredible Views from the top: https://artsandculture.google.com/story/11-incredible-views-from-the-top%C2%A0/8QIS37cd1O4SJA From the top of the Eiffel Tower to the Guggenheim this tour shows unexpected parts of the world with a beautiful view! 4. 8 Photos From Space That Will Rock Your World: https://artsandculture.google.com/story/8-photos-from-space-that-will-rock-your-world/0QLyZrtnt4d2Iw Although this isn’t exactly your run of the mill virtual tour it is still fascinating to see historic images like the surface of Mars, distant galaxies taken by the Hubble, or Hollywood’s greatest production, the moon landing. (just kidding) 3. 6 Iconic Indian Stone Monuments: https://artsandculture.google.com/story/MQXh8gzRvUtxSw Travel to India and see arguably one of the most iconic pieces of architecture, the Taj Mahal, and many other amazing Monuments. 2. National Gallery of Ireland’s Exhibition “Murillo: The Prodigal Son Restored” https://www.nationalgallery.ie/art-and-artists/exhibitions/murillo-prodigal-son-restored This virtual tour was done by our friends at PinPoint Visualisation in London! They build the VR engine that helps you get an up close and personal look at this awesome exhibit. 1. The palace of Versaille https://artsandculture.google.com/project/versailles This tour is pretty amazing. Not only, on the website can you read about secrets of the palace and view the amazing art work, you can use your VR headset to tour the palace. This is an amazing example of the possibilities of technology, if you want a little more insight on how this was made possible here is a video about the creation of the virtual tour (https://youtu.be/DkCt6-p9WSw) Honorable mentions: A look into Frida Kahlo’s Diary. https://artsandculture.google.com/exhibit/a-peek-at-frida-kahlo-s-diary/sAKymDksayhmJA San Diego Zoo Live Cams: https://kids.sandiegozoo.org/videos Anything on Google Arts and Culture https://artsandculture.google.com ...

The Importance of Light

Lighting can make or break an image. On the surface that seems to be a pretty straight forward concept but when we expand on the idea there is much more to it.
Recently, we came across this article about Dan O’Brien who is an artist that worked on the lighting for the movie “Spies in Disguise”. He showed before and after examples of his work and how it changed the scene. It was a truly awesome way of showcasing how important good lighting is, and although these are in reference to his work with an animated movie this same concept can be applied to many art forms.


Our team tends to use a wide variety of lighting techniques depending on the product we are showcasing, the scene itself, and the feeling our client would like to evoke. But there are many other pieces that must come together to make a scene work, like design, propping, and camera angle. With the right combination of these we can create a feeling that will be cohesive and further emphasize our client’s product.


Here are a few examples from our image library.