Creating CGI: The Steps We Take

Creating CGI: The Steps We Take


We begin projects by working with you to collect as much information as possible about your products and other specs you have. To make sure the product is accurate we can use a wide variety of 2D and 3D file types as a starting point, or we can create models from actual product samples. We also use these as references for color and finish.

This is also when design planning takes place. Our team creates the concept for your space. This incorporates direction from you about architectural style, location, colors, props, time of day, etc. And, this is an opportunity for you to fine tune what you envision the image to be.


Once the planning is complete we start to build the image, placing products and textures, creatively lighting and propping the scene. Just like a real build this starts with creating the space and developing a sense of location. Next we add all of the architectural elements needed before moving on to lighting, propping and adding your products. 

We ‘ve talked about lighting and texture creation in other newsletters, this process is important and can be quite involved at times. The techniques used help make your products heros. 


There isn’t too much to say about the rendering. It mainly consists of sitting and waiting, but the settings needed are pretty specific when working towards the highest quality images. While the amount of time needed for renders to complete can vary, the gist of it is the more detail the image contains and the larger it needs to be, the longer it takes.


Once renders are completed we send the image to post-production, another subject we’ve covered in-depth before. This is the final check point and can include lighting tweaks, retouching and color correction. After passing QA at this stage images are sent to you for review. 

Et voila! A brief overview of our process. We’ve tried to keep it simple but there is still a lot to unpack here. Call us with any questions you might have. We’re more than happy to answer them.