Improvements in CGI: Exteriors and Textiles

We’re always looking for ways to improve our process and the quality of images we provide. One way we do this is by paying close attention to technology as it rapidly changes.

There was a time when CGI was brand new and its abilities limited. Thankfully we have been around long enough to see the way it has grown and changed over the years, and to be a part of that change.

One awesome example of that is how far our exterior images have come. Exterior/ natural foliage used to be less than believable in rendered images. This was due to the computer’s limits when it comes to organic shapes. With our end goal being photo realistic images, this made exterior images a challenge.

There was a time when we would have to use photography to add greenery to a scene in order for it to be believable, which to our post-production artist’s delight meant spending hours cutting out bushes, flowers, and other shrubbery.

With years of practice and developments in technology we’ve been able to see big improvements in the way these organic shapes are created digitally. And while this is a huge leap in what we can accomplish we know that we can always improve and adapt our processes to make images better.

This type of development makes CGI even more versatile which means that more and more companies are considering CGI instead of traditional methods.

Another great example of this development is the progression of textiles. This process was similar to the one we used for foliage which was using fresh photography. That meant bath towels, robes, curtains, etc. were composited into the final images.

The really exciting thing about the developing technology surrounding textures and fabrics is that we can now do a majority of this with a digital sample or an evenly lit photograph of a texture. While this includes a little bit of pre-production magic, overall it saves a lot of time and we can get images out faster than before.

If we want to take this a step further, or if we have a fabric that needs to be exceptionally detailed, we can scan the texture to get a perfect digital replica. This is a really great process for large batches of images or close up images. We can get a higher quality with a scanned texture and save even more time.

Creating images is, of course, just part of what we do. We also create visualizers, product silos, 360s, animations, and more. To get started with CGI or to get started on your next project with us send us a message and we can get the conversation started!