pix-us

November 2017

Design Trends: Maximalism

Minimalism has dominated the modern design world for far too long. For years, designers have adopted the ideals of elegance and simplicity.  We’ve lived in the era of social media, embracing the Apple aesthetic, Helvetica font, and white walls. But whatever happened to bright colors, bold patterns, and your good old fashioned knick-knacks? If Marie Kondo’s “less is more” mentality is your idea of creative expression hell, you aren’t alone. There is a shift in desire to create spaces that don’t attempt to show the Instagram-worthy, picture-perfect environment. Many designers have been restless for change, and ready to take risks by welcoming the messy world of color, pattern, and texture. Less is a bore, more is more. Maximalism, while being the complete opposite of minimalist design, doesn’t necessarily imply clutter or that you’ll eventually end up on an episode of Hoarders. Maximalism is the idea of excess, luxury, and individuality. In an age where the internet has us communicating in all-caps, LOLs, and emojis, it’s no surprise that our sense of style has evolved to become just as hyperbolic. The trend is particularly taking hold in the interior design world, where we’re starting to see more bold upholsteries, elaborate patterns and embellishments. I myself am a big fan of the maximalist lifestyle, boasting mismatched furniture, numerous artworks created by friends, and countless candles that dominate my home. Whenever I am entertaining, visitors always comment on the surplus of doodads to look at, variety of soft blankets and pillows, and the overall cozy nature of the space. If I'd decorated in a minimalist style, there would be far fewer conversation pieces.   Here are five ways to release your inner maximalist:     I. ENERGETIC COLORS: Forget about those stark white walls, and embrace a bold and vibrant hue. While minimalism uses pops of bold colors here and there, maximalism embraces the use of color.         II. BOLD PATTERNS: From the window to the wall, pattern can play a role anywhere in the room, but the layering of pattern on pattern may seem easier said than done. Pattern can seem overwhelming at first, so try starting small by incorporating some patterned throw pillows. Embrace the...

Know Your True Colors

Everyone perceives color differently, and women are better at it than men. This dates back to the dawn of time and traditional hunter/gatherer roles. Over the years, color-matching has evolved to such a degree that a science has been developed around it complete with its own number values, scales and terminology. There’s also a science behind the human perception of color. It’s called colorimetry and involves the study of human physiology (color receptors in the human eye) and the technology employed to more closely determine how people perceive color. You may wonder how you personally see color. PIX-US recommends that anyone with professional imaging needs test their own color matching aptitude with online tests like X-Rite’s (formerly Gretag Macbeth). Another equally important step is examining your color-viewing tools environment, and that’s where this article can help. We tell you what you can do and why. In the photography and CGI industries, nuances between colors can make or break a project. That’s why we take it so seriously. We want to limit frustration over color-matching by providing background about our process and tips for optimal viewing of our images. The PIX-US Color-Matching Process At  PIX-US we have machines and software to help match the color of your product. These include color-calibrated graphics monitors, color viewing stations from Just NormLicht, and several different color analyzation tools. Several team members (including both men and women) assess the trueness of the match. As part of the color matching process, we pick an area in a mid-value light and not too close to strong colors. Then we work to match that area and have the other areas reach a state where the viewer logically understands it’s the same product whether in shadow or highlight. If we try to match the color of every piece of product in all areas by taking out all highlights, shadows, and color reflections we end up with a flat, boring image that looks like the product was just dropped in with Photoshop, leaving a much less desirable result. Here’s a look at our setup: 1. We have new, color-calibrated monitors. The ultimate goal is to match...

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