October 2021

Tips and Tricks of the Trade: Part Two

[vc_row][vc_column][vc_column_text] As we mentioned in last week’s newsletter, seasons are one of the most underutilized story telling tools (if you missed that newsletter click here to read that post). Today we wanted to talk about a more commonly used tool, and the one we recommend the most: Location. We all know that location is everything, and it is important to keep in mind when creating a marketing image. Much like utilizing seasons, location can give your image a “wow factor” as well as helping your client relate to the image and ultimately the product. And with CGI the possibilities are nearly endless, all from the comfort of your office. Which means there’s no big budget for travel, no searching for shoot locations, and no uncomfortable small talk with the flight attendant. No matter where your customer is located we can help you (and your product) reach them. These tools are just the tip of the iceberg when it comes to creating beautiful images. Call us today to learn more about the PIX-US process and what it takes to get started. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_gallery type="image_grid" images="8172,8176,8178,8173,8175,8193,8171,8194,8195" img_size="full"][/vc_column][/vc_row] ...

Tips and Tricks of the Trade: Part One

[vc_row][vc_column][vc_column_text] One of our biggest goals as a company is to help our clients tell a story with their images, helping them showcase the best aspects of their product(s) and showing the end consumer why this is the product for them. Creating photo realistic images with thoughtful composition and beautiful lighting is the first way we bring these images to life, but we have so many other tips and tricks to help us get a dynamic finished product. We think that one of the most under-utilized tools in marketing is seasons. While this isn’t a wildly new concept, it is an amazing to way to give your image(s) a bit of an edge over the traditional bright summer day image. This is one of many perks of using CGI- we don’t have to wait for the seasons to physically change! And if you are located in North Carolina like us then you know predictable weather is not a real thing. But don’t worry we will talk about location next week.We have created images in quite literally every season so if you have one in mind for your next project and don’t want to wait for the actual season to roll around then give us a call, we will get our weather machine started. And watch out for next week’s newsletter about locations! [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_gallery type="image_grid" images="8151,8154,8150,8155,8156,8165,8158" img_size="full" onclick="img_link_large" custom_links_target="_blank"][/vc_column][/vc_row] ...

The Value of a Vignette

[vc_row][vc_column][vc_column_text] Let’s have a quick chat about room scenes and vignettes. While room scenes are our ULTIMATE favorite to create we want to talk about what vignettes can bring to the table when used in combination with room scenes. Because they may be more important than you realize. Of course each of these on their own are super effective, but when they are put together, man talk about a dream team! [/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image="8125" img_size="large"][/vc_column][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Not only are vignettes beautiful, they are a wonderful way to showcase your product. Sometimes customers want to get up close and personal with their potential purchase. And this is the perfect way to showcase things that may not be fully appreciated in a room scene. Things like the texture and the small details that truly make that product unique. But really there is much more to a vignette than the crop of your image, we have techniques to showcase your product in a way that give your customer more detail while maintaining a beautiful photorealistic image. This includes things like: [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] -Camera placement and framing that can give a greater impact of color and depth of materials -Adding appropriate props that give your customer a reference for the size and scale of the product -Raking the light across the product to show what the reflections and details will look like in different lighting scenarios [/vc_column_text][/vc_column][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_single_image image="8128" img_size="full"][/vc_column][vc_column width="1/2"][vc_single_image image="8127" img_size="large" alignment="right"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text] While room scenes give a context for how a product will fit into a space vignettes might be the addition to your marketing campaign that you didn’t know you were missing. And don’t worry this doesn’t just apply to new projects, if you have created a room scene with us and want to go back and add on a vignette we can do that no problem (and we don’t have to rebuild a set). [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image="8141" img_size="medium" alignment="center"][/vc_column][/vc_row] ...